The Ecobank Pan African Centre (EPAC) situated in the sprawling highbrow Victoria Island, Lagos played host to the annual USA College and Career Fairs in Lagos last week. The Fair provides opportunity for prospective international […]
Africa’s foremost Conglomerate, Dangote Industries Limited (DIL) has bagged the Brand of the Year award, in recognition and celebration of the top brand’s outstanding odyssey and consistently rising profile. Marketing Edge, Nigeria’s leading Brands and […]
Technology company, MTN Nigeria, recently announced its achievements in promoting workplace equality and implementing family-friendly policies. The company was recognised for its commitment to diversity, equity, and inclusion, as well as its leadership in fostering […]
International ride-hailing service Yango launched new safety features and initiatives for riders and drivers demonstrating commitment to elevating safety and comfort of its rides and advocating road safety consciousness of e-mobility users across Africa. Across […]
IHS Nigeria has received commendations for training and empowering over 25 young individuals in the Yaba Local Government area, as part of its ‘IHS Project Empower’ initiative. The one-month training, which was implemented by WeForGood […]
The Pan-African Conglomerate, Dangote Industries Limited has inducted a new batch of Graduate Trainees in its Graduate Trainee programme, with the management declaring that continuous investments in critical sectors of the economy to create employment […]
Red Hat, Inc., provider of open source solutions, today announced that Salesforce, the global leader in CRM, is standardising its global hybrid cloud infrastructure on Red Hat Enterprise Linux. Helping the company to drive business […]
America’s Deputy Secretary of the Treasury, Wally Adeyemo will travel to Lagos as part of the Biden Administration’s commitment to deepening the U.S.-Africa economic and trade relationship. His visit aims to build on the already […]
Investing in Innovation Africa (i3), a pan-African initiative for start-ups building the future of healthcare supply chains, has announced its second cohort of 29 companies. Funded by the Bill & Melinda Gates Foundation and sponsored […]
Introduction The consumer is the nucleus of all production and marketing activities. It is therefore important for brands to observe the consumer closely and pay particular attention to the consumer’s journey if sustainable growth is […]
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