The MTN Group brand emerged the number one African brands despite African brands regressed 20% from a 10-year high of 17% to 14% share of the Top 100 most admired brands in Africa. However MTN […]
With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. According to data […]
As part of Africa Day celebration on 25 May, Meta announced the third iteration of its pan-African ‘Made by Africa, Loved by the World’ campaign. Themed “Rising Stars”, this year’s edition aims to amplify the […]
Airtel Africa has reaffirmed its the joint commitment with UNICEF to accelerate access to quality education to millions of children in Africa through digital learning. Group Chief Executive Officer of Airtel Africa, Segun Ogunsanyawho said […]
Liquid Intelligent Technologies, last Friday night,November 25, in Lagos, Southwest Nigeria announced its presence in Africa’s largest economy, Nigeria with a promise to grow the country’s economy and transform the African continent by empowering people, […]
LG Electronics, Nigeria’s Consumer Electronics brand, has emerged as the winner of the Most Trusted Home Appliance Brand 2022 at the Brandhealth Awards Ceremony. Marketing Manager of LG Electronics, Mr Paul Mba, who received the […]
Global warming and climate change have contributed to a green consumer revolution whereby more people are buying goods they consider less harmful to the environment, while also promoting healthy lifestyles. As such, more consumers want […]
Running a business isn’t easy. Fortunately, tech companies are making it easier for all business owners to run and grow their businesses. And if you’re expecting a Silicon Valley tech company with worthwhile yet dollar-based […]
One of the most popular case studies in Crisis Management/Communication, is that of the failed attempt to rebrand and reformulate Parozone Bleach several years ago in the US. The Marketers of Parozone Bleach decided to […]
MTN (brand value up 49% to US$4.0 billion) has retained the number one place on the ranking of the most valuable African brands in the world, according to the new Brand Finance Africa 150 2022 […]
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