Bank Loans: Etisalat to Rebrand, As Subscribers Await New Owners

THE financial crisis rocking Emerging Markets Telecommunication Services Limited also known as Etisalat Nigeria assumed a new dimension today, Tuesday as the management announced sweeping changings that are soon to take place in the company in the weeks to come.
One of them is the change in the brand name, Etisalat to a name yet to be disclosed even as the shareholding restructuring, which will determine the new owners is still been awaited as at the time of filing in this report.
TechnologyMirror gathered that a change in shareholding began this morning in Abu Dhabi Stock Exchange as well as discussions regarding other issues such as the trading name.
Vice President, Regulatory & Corporate Affairs, Ibrahim Dikko who confirmed the development in Lagos, revealed that the negotiations with the consortium of lenders are considering a number of possible options.
He said that operations and services to its subscribers remain normal and will in no way be affected as “we continue to deliver quality services to our subscribers.”
He appreciated the Government, the Nigerian Communications Commission, (NCC) and the Central Bank of Nigeria for their patriotic zeal and tireless efforts at ensuring collaborative and productive engagement.
“We are also appreciative of the tremendous support we have received from the media since inception and we count on their continued support as we transition to a stronger business. We will update our stakeholders and the public on further developments shortly”, Dikko said.
By Isaiah Erhiawarien


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