Ericsson Launches Dynamic Orchestration Virtualisation

Head of Business Area Digital Services at Ericsson, Ulf Ewaldsson

ERICSSON has launched of its new Dynamic Orchestration solution described as a strategic milestone in its quest to become a digital transformation player.
Details about the solution released by Ericsson showed that it supports end-to-end orchestration of services for hybrid networks, responds to surrounding dynamics in real time, allows zero-touch automation, helps operators virtualise their networks at scale, integrates and controls virtualisation capabilities
The global vendor company said further that is handy for things like 5G and IoT as well as reduces time to market and increases agility.
These are bold claims. The move to virtualized and software-based networks has been protracted and fraught, with the light at the end of the tunnel still distant. Ericsson seems to be saying this solution can go a long way towards making the various components of this process play nice with each other, which would certainly be welcome if it delivers.
Commenting, the Head of Business Area Digital Services at Ericsson, Ulf Ewaldsson said the opportunities offered by virtualisation are significant, but due to the complexity, many operators are taking an incremental step-by-step approach to get there.
He said, “Ericsson Dynamic Orchestration enables our customers to excel at traditional services delivery while simultaneously incorporating virtualisation capabilities to embrace emerging market and business opportunities driven by 5G and IoT.”
The rest of Ericsson’s spiel is the standard digital transformation narrative about how important it is that operators get with the times, improve their agility, move to the cloud and generally redesign themselves to operate less like stodgy old telcos and more like Silicon Valley startups.
Considering its stated ambition this launch has come with surprisingly little fanfare, so perhaps the time has come for Ericsson to transform its own marketing operations.


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