Experts Explore Data, Analytics Business Impact at PwC Conference

Femi Osinubi, Partner, Data and Analytics, PwC West Africa

Experts drawn from professional services firm, PwC Nigeria as well as other sectors of the Nigerian economy have highlighted the potentials, possibilities and opportunities that lie within business data assets.
Speaking at the PwC Data and Analytics Conference, held in Lagos, South West Nigeri, they expressed optimisim about the ability of to benefit from the impact of data and analytics.
Femi Osinubi, Partner, Data and Analytics, PwC West Africa in his presentation explained that every organisation has the opportunity to enhance the efficiency and effectiveness of analytics noting that building analytics capabilities requires strong leadership, sponsorship and proactive change management.
Osinubi said:”Best in class companies harmonise internal and external data sources, setting the stage for new data applications”adding that “Exemplars strategically invest in technology that enables the right analytics and makes data available to the right people.”
He called on organisations to update business and data governance processes to align analytics, IT and business.
Amit Lundia, Director, Data and Analytics Consulting, PwC India noted that series of trends are creating opportunities for companies to create value through data and analytics saying that PwC has responded to these by building a robust data & analytics apps market place.
Speaking during a panel discussion, Robert Giles, Head, Retail Banking Business at Diamond Bank Plc observed that data can improve customer experience and drive commerce stressing that when that is fully realise then data can drive commerce.
At the panel, which Ebenezer Onwuama Chief Information Officer, Flour Mills, Lanre Bamisebi, Chief Information Officer and Head, IT services, Diamond Bank participated, Giles said, “we will truly be on the right track in terms of monetising data” adding that “in terms of Big data we could gather more, we could expand data by gathering data from unstructured sources. It is important to set very high standards for the way data is shared and use data for very specific purposes.”
The panalist were of the opinion that the public sector should be engaged to develop smarter ways of using data in an intelligent manner saying that PwC is already doing a lot in this regard by creating awareness about the importance of data.
Isaiah Erhiawarien, West Africa


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