Investors Applaud Jumia Strides

Juliet Anammah and Kushal Dutta

INVESTORS within the Jumia ecosystem have expressed satisfaction in the achievements of all companies under the Jumia brand name.
Kushal Dutta, the managing director of Jumia Travel, the hotel and flight booking platform who made this known while responding to a question on the status of the company’s profitability at a joint press conference held recently in Lagos to mark its 5 years anniversary in Nigeria.
He said that Jumia pioneered e-commerce business in Nigeria with the launch of Jumia Mall, and some months after that launched other businesses which are now leaders in their respective industries.
He disclosed that Jumia launched Jovago, Hello Food, Carmudi, Lamudi, Kaymu; each of these companies was later re-branded to Jumia Travel (Jovago), Jumia Food (Hello Food), Jumia Classified (Carmudi & Lamudi), and Jumia Market (Kaymu).
“The success of these ventures has earned us the confidence of our investors, and they are super happy with us,” Dutta said.
Corroborating Dutta’s remark, the managing director of Jumia Mall, Juliet Anammah said the milestones achieved within each venture were not without some challenges.
She highlighted the rising cost of doing business in Nigeria, poor infrastructure and security as some of the major challenges saying, “Despite all of these” she said, “we have been able to rise above them and establish ourselves as leaders in our respective industries.
As part of the activities planned for the anniversary, Anammah hinted that each venture will be offering some amazing deals to its customers to reward them for their loyalty.
Communication materials such as a theme song for the anniversary, a 30-second radio jingle, a one-minute TVC highlighting the company’s journey so far, and some competitions on social media will be launched on Monday July 3, 2017 to kick off the anniversary.
By Isaiah Erhiawarien


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