Radio Continental Rebrands, Now 102.3 Max FM

CEO TVC Communications, Andrew Hanlon, Wake Up Nigeria hosts, Yomi Owope & Titi Onyinsan, Max FM OAPs, Mark Otabor, Mary Bashua Alim, Olayemi Ogunwole, Debola Ajiboye, Shine Begho & Murphy Ijemba.

TVC Communications, operators of TVC Entertainment, TVC News and Adaba FM, have launched a new music radio station, 102.3 Max FM in Lagos. The new medium replaces Radio Continental.
According to the promoters during the launch in Lagos, South West Nigeria, the outfit caters for 15 to 34 years and promises to play non-stop hit music for young people within the metroplis. Besides, listeners should look forward to amazing prizes and giveaways.
Also, TVC Communications is replacing Continental Broadcasting Services as the group’s trademark.The Chief Executive Officer, TVC Communications, Max 102.3 FM, Andrew Hanlon said: “Earlier this year, we promised our audience and advertisers that we would embark on an aggressive plan to improve programming and content across all platforms to boost ratings and increase revenue. The launch of 102.3 Max FM is a further proof of our intent.”
He went on: “102.3 Max FM is just part of our story of continued heavy investment in TV and radio programming services which, we believe, will attract greater audiences and propel our stations to the top of advertisers’ schedules.
“We have radically enhanced the sound quality of our signal, acquired the most advanced music playlist systems available, hired the best on-air and production staff and commissioned a jingle and ID package from one of the best production houses in the world to give Max 102.3 a unique, high quality sound, which we know, listeners and advertisers will love.” Presenters for the rebranded media outfit include Murphy Ijemba and Shine Begho. Others are Wale Pow Pow and veteran broadcaster Jones Husen.


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