Twitter Records First Revenue Surge Out US

The Twitter logo and stock prices are shown above the floor of the New York Stock Exchange shortly after the opening bell in New York, U.S., January 23, 2018. REUTERS

Twitter Incorporated on Thursday delivered its first quarterly profit and an unexpected return to revenue growth helped by expansion outside the United States, pushing shares in the social network to more than two-year highs.
The Twitter logo and stock prices are shown above the floor of the New York Stock Exchange shortly after the opening bell in New York, U.S., January 23, 2018.
Overall revenue rose 2 % in the fourth quarter from a year earlier, handily beating analyst estimates that called for a fourth straight quarter of declines.
Twitter’s previous inability to turn a profit or log consistent revenue growth had confounded investors given its ubiquitous media presence and popularity among celebrities, athletes and politicians such as U.S. President Donald Trump.
Revenue from outside the United States rose 17 %, making up for an 8 percent decline in U.S. sales. Revenue from Japan rose 34 % to $106 million, and Chief Financial Officer Ned Segal said Chinese exporters were strong advertisers abroad.
Shares closed 12.1 % higher at $30.18 after hitting a high of $35.00. Twitter was founded in 2006 and went public in 2013 at $26 a share.
Twitter, which has doubled the number of characters allowed per tweet and made other changes to attract users, said the number of daily active users rose 12 %.
“Advertisers want eyeballs, so anything Twitter can do to maximize the number of people accessing the platform daily for a good chunk of time allows for better ROI,” or return on investment, analyst Erna Alfred Liousas of Forrester Research said.
Monthly active users grew more slowly, up 4 % from a year earlier to 330 million. That was flat from the third quarter, which the company blamed in part on seasonal weakness and its purge of fake and spam accounts.

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