Opinion

Future of Omnichannel Customer Engagement: What Organisations Need to Know

In today’s digital age, customer engagement is no longer limited to a single platform. Consumers interact with brands across multiple channels including emails, social media, live chat, WhatsApp, and even SMS. Though fragmented, this customer journey is a golden opportunity for brands that want to deliver consistent, personalized experiences and this can be achieved via […]

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Opinion

Propelling Force Behind Business Expansion

The world is increasingly interconnected, and this interconnectedness seems to raise immense value for strategic partnerships in the growth of business. As opposed to competition for each share of the market, businesses have found that the route to unlocking new opportunities, optimally deploying resources, and driving sustainable expansion often lies in collaboration. Moving into 2023, […]

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