Dissecting the evolving responsibilities of modern businesses, the Chairman of MTN Group, Mcebisi Jonas, has declared that the telecom giant does not view itself as a foreign entity anywhere on the continent. Speaking during an extensive conversation on the MTN’sThe Y’ello Chair series vodcast, Jonas stated that corporate entities must transcend traditional transaction-based operations to […]
Read MoreIn the coming year, African tech startups will not win on ambitions alone. It will be on clarity, trust, and how well their products communicate under real conditions. Across the ecosystem, I have noticed a pattern: many promising products struggle not because the technology is weak, but because the brand, experience, and message are misaligned. […]
Read More
The Citizens Score Card (CSC), a new framework reflecting citizens’ perceptions of key government institutions has just been unveiled by a brands and marketing communications outfit based in Lagos, Southwest Nigeria. The unveiling was part of activities for the fourth edition of the Consumers Value Awards (CVA) that brought together regulators, brand managers, and consumers […]
Read MoreDangote Industries Limited has once again reaffirmed its dominance as Nigeria’s Most Valuable Brand, emerging at the top of the Top 50 Brands Nigeria 2025 ranking for the eighth consecutive year. The latest report, now in its 13th edition, highlights the most admired and resilient brands powering Nigeria’s economy. Dangote achieved a Brand Strength Measurement […]
Read MoreAs preparations intensify for the maiden edition of the Brand Handlers Summit 2025, Marketing Space magazine has unveiled some of Nigeria’s brightest minds in marketing, branding, and communications, who will come together to chart a path forward in advancing brand and marketing excellence in Nigeria. The event, themed “Advancing Nigeria’s Marketing Ecosystem to Drive Brand […]
Read MoreMTN Group has been inducted into the inaugural Brand Africa Hall of Fame “in recognition of its transformational impact on African consumers and its role in shaping a positive African narrative”. MTN was also recognised as the #1 Most Admired African Brand Contributing to a Better Africa; the #1 Most Admired African Brand (spontaneous recall); […]
Read MoreExperts in the consumer industry are concerned about the need for fairness, responsibility, and inclusivity in the shift towards a more sustainable world. The experts who spoke at the World Consumer Rights Day 2025 hosted by the Brand Journalists Association of Nigeria (BJAN) highlighted the importance of a just transition to sustainable lifestyles. In her […]
Read MoreThe Brand Journalists Association of Nigeria (BJAN) as part of its efforts to deepen discussions on issues affecting consumers will be hosting the 2025 World Consumer Rights Day celebration, with particular focus on the challenges that consumers face in Nigeria. The theme for this year’s celebration is: “A Just Transition to Sustainable Lifestyles” and it […]
Read MoreMTN Nigeria has reversed a contentious 200% increase in the pricing of its 15GB data plan, following severe backlash and a harsh warning from the Nigeria Labour Congress (NLC). The reversal is being hailed as an important victory for consumer rights in the country. On Tuesday, the telecom giant raised the price of its 15GB […]
Read MoreThe power of visual storytelling in the fintech sector that helps brands tell compelling story, which in turn elicit emotional connection with the target audience and drive loyalty is key to leapfrogging the African fintech sector into new frontiers. Leading communication’s experts during panel discussion at the Newmark Group webinar with the theme: “Visual Storytelling […]
Read More
