By The Association of Nigeria (SWAN), an umbrella body of producers, importers and marketers of spirits and wine alcoholic beverages in Nigeria, have turned to the media to help salvage their businesses from the hands of fraudsters who dump fake products into the market.
Speaking during a breakfast meeting hosted by the Brand Journalists Association of Nigeria (BJAN) the Director-General of SWAN, Mr Tony Okowju lamented about product adulterations in the country and sort the assistance of the media in curbing the menace.
Quoting a Deloitte report, Okwoju reinforced the fact that Nigeria currently loses an estimated ₦472 billion every year to the illicit trade, accounting to 40% of the market share in Nigeria.
According to him, this is in addition to the health risks associated with the consumption of the adulterated products, saying that “Illegal manufacturers are increasingly using methanol, a toxic industrial alcohol used instead of ethanol, to concoct fake spirits. Methanol has no colour or flavour, which makes it particularly difficult to detect in drinks.”
He said: Unlike ethanol, methanol is unfit for human consumption and can lead to permanent blindness, organ failure, or immediate death. These counterfeiters are not just faking brands, they are killing people.”
Okwoju used the opportunity to inform the media about a One-Day Workshop scheduled to hold on April 22, 2026, where enforcement agencies, and other critical stakeholders are expected to engage on how to combat illicit trade in Nigeria.
He also pointed out the ow awareness of the dangers associated with illicit trade and lack of stringent enforcement that has allowed this dangerous trade to thrive in major commercial hubs, and listed some measures the association has adopted to sanitise the industry, including aggressive recycling of used bottles to starve counterfeiters off their primary tools.
“Criminal syndicates are known to scavenge high-end dumpsters and bars to collect empty branded bottles, which they subsequently refill with low-quality, toxic mixtures. To counter this, major manufacturers are now deploying teams to bars and nightclubs across Nigeria to retrieve and crush their own empty glass containers.”
He added: “Although the initaitive cost organisations more money, these bottles are then sent to specialised recycling plants, to ensure they cannot be reused by illicit traders.”
He disclosed that SWAN is made up of notable companies as members, the workshop has become necessary following the surge in counterfeit products which constitutes a significant tripartite threat in Nigeria: depletes government revenue, jeopardises billions in private sector investment and undermines public health.
He also sppoke about the April 22 stakeholders forum that will bring together key stakeholders, including various regulatory agencies and government parastatals to proffer solutions to the rise in counterfeit alcoholic beverages in Nigeria.
In his remark, BJAN Chairman, Daniel Obi, said the meeting reflects the growing spirit of collaboration between “our associations and highlights our shared commitment to promoting excellence, responsibility, and sustainable growth within Nigeria’s beverage industry”.
“Today’s engagement provides a valuable platform for dialogue—an opportunity to exchange ideas, strengthen relationships, and explore ways we can collectively enhance industry standards, improve public perception, and support responsible consumption across the country”.
“We believe that through collaboration with organizations like SWAN, we can amplify positive narratives and contribute meaningfully to national development,” he added.
