Digicel Goes Live With BroadForward Diameter Router
Digital Operator Digicel has gone live with the BroadForward Diameter Routing Agent (DRA). The BroadForward DRA has replaced the legacy DRA systems while…
Brands & Others Spend $2.66trl in Digital Advertising in Five Years, 2024 to Witness 8% Growth
Brands and companies worldwide have spent more than $2.66 trillion on digital advertising in the past five years, and 25%…
Brands Spent $930bn on Social Media Advertising Since 2017, Quadrupled in Six Years
As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years.…
TECNO Ignites Africa’s Soccer Passion with Charitable Match at AFCON
Global Innovative Technology Brand TECNO, as the official sponsor of the Africa Cup in Côte d’Ivoire, organized a star-studded charity…
Virtual Reality to Sharp Emerging Technology in 2024, Say Experts
The growing demand for immersive experiences is driving the evolution of advanced platforms and technologies. These innovations are set to…
Desktop Video Ads Facing Third Year of Decline as Total Spending Forecast to Drop by 1.4% in 2024
Over the past six years, brands and companies worldwide have spent almost $760bn on video advertising. The amount of money…
Meta Assures of Desire for Creator Ecosystem, Unveils 2023 Key Milestones in Sub-Saharan Africa
Meta has assured of its commitment towards the creator ecosystem in Africa as it released its ‘2023 Africa Year in…
MTN Nigeria Becomes First African Brand to Win International Airship Altitude Awards
MTN Nigeria emerged as the winner of the Airship Altitude Awards recently held at the Mobile Leaders Forum in London.…
Less Developed Countries Lead in Use of Social Media for Brand Research
The concept of social media not only provides marketers with the opportunity to reach large audiences, but it also enables…
Aleph Partners Audiomack in Nigeria and Ghana to Strengthen Sub-Saharan Africa Market
Aleph, an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide,…