Technology Mirror

Less Developed Countries Lead in Use of Social Media for Brand Research

The concept of social media not only provides marketers with the opportunity to reach large audiences, but it also enables…

Aleph Partners Audiomack in Nigeria and Ghana to Strengthen Sub-Saharan Africa Market

Aleph, an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide,…

Meta Net Income Highest Ever in 13 Years at $11.5bn

The Meta platform has been responsible for the rise of social media over the last two decades. Using data from…

Instagram Advertising Audience Hits 1.64 Billion, Beats TikTok by 420 Million

Instagram has come a long way since its early days. In just over a decade, it became the third-largest social…

Nigerian Develops Messaging App to Rival Leading Tech-Brands in Gaming & Lifestyle

A Nigeria tech company, iCELL with support from the National Information Technology Development Agency (NITDA), has developed a a messaging,…

JUXTA Unveils Micro-Store to Liberate Operators from Financial Cost & Logistical Pain

JUXTA, a global technology- and micro-convenience retail-company launched in August, has released further details highlighting how the brand’s autonomous Nomad…

Sad News for Smartphone Market with Big Brands Shipment Dropping in Huge Figures

The worldwide smartphone market continues to face decline, as shipments slowed in the third quarter of 2023 (3Q23). This is…

Facebook Most Popular Social Media Platform for Buying Products Tops Others with 53% Market Share

Over the past years, social media platforms have become one of the top choices for brands and companies to sell…

MTN Tops List of 100 African Brands Amid Rising Profile of Non-African Brands Entrenched Position

The MTN Group brand emerged the number one African brands despite African brands regressed 20% from a 10-year high of…

Brands Spent $673b on Social Media Ads in Five Years

With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no…