In 2024, Africa stands at the precipice of an Artificial Intelligence (AI) revolution. With a projected market size of USD 18.33 billion by 2030, the continent is poised to harness the power of AI to tackle pressing challenges such as poverty alleviation, improved healthcare delivery, and agricultural efficiency. These AI-driven solutions hold the key to […]
Read MoreWith interest rates at their highest in over a decade, South African businesses and consumers have certainly been through the wringer. But this has also led to some creative thinking that could reap benefits for years to come. Grant Phillips, Group CEO at digital transformation specialists e4, says he’s seen many businesses using this slower time to […]
Read MoreHours ago, I made a presentation focused on the above topic at the ongoing annual conference of the African Public Relations Association (APRA), as a participating member at the 34th edition of the annual conference of the 47-year-old body of PR practitioners in Africa and their global allies. The African Public Relations Association holds an […]
Read MoreToo many digital products launch with a bang, only to fade into obscurity within months. The reason is that they missed the market. It’s not a lack of passion. Founders are passionate. It’s not even a lack of technical skill. Many have great developers. What’s often missing is a repeatable, strategic approach to designing products […]
Read MoreWest African businesses are adopting cloud technologies at an unprecedented rate to unlock a range of competitive capabilities through digital transformation. According to the Managing Director for West Africa at SAP, Titilayo Adewumi, the past few years have seen a sharp increase in the adoption of cloud technologies among West African enterprises. “The digital transformation […]
Read MorePwC’s Global Economic Crime and Fraud Survey 2022 revealed that 46% of organisations have experienced fraud, corruption, or other economic crimes in the last 24 months. Ryan Mer, CEO of eftsure Africa, a Know Your Payee™ (KYP) platform provider, gives a rundown of what to look out for. Fraud protection is no longer optional It’s […]
Read MoreAfrica’s healthcare sector stands at the precipice of a monumental transformation, a shift I have keenly observed and contributed to as a Digital Product Marketing Associate. This is not just about medical advancements; it is about fundamentally reshaping how millions access, engage with, and benefit from vital health services across the continent. With over 60% […]
Read MoreIn today’s digital age, customer engagement is no longer limited to a single platform. Consumers interact with brands across multiple channels including emails, social media, live chat, WhatsApp, and even SMS. Though fragmented, this customer journey is a golden opportunity for brands that want to deliver consistent, personalized experiences and this can be achieved via […]
Read MoreThe world is increasingly interconnected, and this interconnectedness seems to raise immense value for strategic partnerships in the growth of business. As opposed to competition for each share of the market, businesses have found that the route to unlocking new opportunities, optimally deploying resources, and driving sustainable expansion often lies in collaboration. Moving into 2023, […]
Read MoreWhether we realize it or not, we are being tracked everywhere we go on the Internet. In fact, Internet surveillance is so widely used that several vendors have built businesses worth billions of dollars using this model. The websites and descriptions of these renowned data brokers and aggregators openly display the depth and breadth of […]
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