Infobip, Gupshup, and Twilio Lead OTT Business with Value Set to Hit $3.7bn, Says Report
The global Over-the-Top (OTT) business messaging revenue will increase from $2.4 billion in 2024 to $3.7 billion in 2025. Juniper Research despite this, predicted that the rapidly evolving OTT business messaging market will face substantial disruption as new technologies enhance user experiences. For instance, click-to-chat ads were identified as a key feature attracting enterprises to […]
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