By CFAO Retail yesterday celebrated the inauguration of its third store in Côte d’Ivoire and its fourth in Sub-Saharan Africa. The new Carrefour Market is part of the Cosmos shopping centre opened today by His Excellency Amadou Gon Coulibaly, Prime Minister, Minister of Budget and State Portfolio.
In Yopougon, CFAO Retail operates a 1,800 square metres Carrefour Market store as well as the Brioche Dorée restaurant which is part of the Club of Brands launched by CFAO Retail in Sub-Saharan Africa in December 2015.
CFAO Retail created more than 150 direct jobs in the commune of Yopougon through the two outlets, which will be managed by Ivorians trained at Carrefour Marcory and Carrefour Market Palmeraie stores in Abidjan and at the CFAO Retail training institute in Côte d’Ivoire.
Jean-Paul Denoix, Managing Director of CFAO Retail in Côte d’Ivoire: “Yopougon is the largest of Abidjan’s communes with more than 1.2 million people and a real middle-class base. Opening a Carrefour Market store and Brioche Dorée restaurant there was an obvious choice. Following Carrefour Marcory and Carrefour Market Palmeraie, we aim to offer prices everyone can afford, along with a wide selection of quality products in a pleasant environment.”
The new Carrefour Market will benefit from the same supply chain resources as other stores operated by CFAO Retail in Côte d’Ivoire. Since the supermarket opened, in October 2018, more than 270 local suppliers have been listed, mainly for food produce.
Jean-Paul Denoix: “Here in Yopougon, we are surrounded by traditional markets. Our goal is to provide an offering that is as comprehensive as possible for people in the area, with a focus on quality products, hygiene and the most competitive prices. A good example of our ability to adapt is our inclusion of speciality Yopougon dishes like oven-roasted pork, which has already been a huge success.”
Jean-Christophe Brindeau, CEO of CFAO Retail: “The Carrefour Market opening in Yopougon reflects the new CFAO Retail strategy in Sub-Saharan Africa, which involves rolling out a network of brands that meet the expectations of the entire population. In a similar vein, CFAO Retail is also helping to develop and transform the neighbourhood, which is one of the goals of this new generation of brands we are developing in Africa.”
Adialea, the CFAO-Carrefour joint venture, is managing the new food initiative.
