By Eskimi, an end-to-end creative and media tech platform with an office in Lagos, announced modernizing its services in Nigeria. Having focused on display ads targeting solutions in the past, Eskimi is raising the bar by introducing novel creativity and data innovations for advertisers.
“We started working with Nigerian advertisers, media agencies, and publishers in 2012. We continuously proved our commitment to innovation in the local AdTech scene. To bring our clients’ campaigns to a new level, we radically improved our services with partners’ AI solutions, new performance measurement capacities, and educational programs,” says Chukwudi Uketui, Commercial Director for Eskimi in Nigeria.
When planning their campaigns, Eskimi clients can now optimize their creative assets based on predictions offered by Neurons, an AI-powered neuroscience tool. Providing attention heatmaps and expected performance metrics, this technology helps companies foresee whether the visual content is likely to grab the audience’s attention and gives suggestions for improvement.
Eskimi has also ensured its clients can benefit from Lumen, another AI tool. It uses eye-tracking technology to measure the effectiveness of digital ads more precisely.
While AI tools help companies evaluate the performance of specific visuals or campaigns, brand recall studies help measure overall brand recall, awareness, intent, and favourability. Now offered for advertisers working with Eskimi, these studies help companies put their strategies in perspective and adapt them based on the insights received.
As part of its revamp, Eskimi presented a new educational project — a training course on brand advertising, brand impact and user attention measurement, and strategy building. Advertisers and media agencies will also be invited to participate in various themed workshops held throughout the year.
“Working globally, we bring best practices that have proved useful, regardless of location. Sharing our insights, we aim to help our clients improve their digital advertising skills and stay aligned with the latest global market trends,” says Uketui.
