In commemoration of the World Tourism Day, MTN Nigeria has launched the See Naija platform, a digital tourism initiative aimed at showcasing Nigeria’s vibrant culture, iconic landscapes and creative talent. The launch which held at the MTN Event Centre in Ikoyi, seeks to reshape the misconceptions and negative stereotypes often associated with Nigeria.
The See Naija platform is a curated online destination that allows individuals to discover beautiful spots and unique insights about Nigeria’s diverse culture, from its stunning natural landscapes to its colourful festivals and traditional lifestyle.
In collaboration with some content creators, the platform will explore captivating visuals and stories about the Great Oyo Empire, Gashaka Gumti Park in Taraba state, Gurara Waterfalls in Niger state, Mount Patti in Lokoja, Agbokim Waterfall, Osun Sacred Grove and a host of others.
As a part of this launch, MTN also announced the ‘See Naija’ Competition which invites participants to rediscover the beautiful sights and sounds that highlight Nigeria’s rich cultural heritage. Using the hashtag #SeeNaijawithMTN, the creative challenge encourages individuals including content creators, photographers and videographers to share their unique perspectives on Nigeria through photos or videos that best represent the heart and soul of Nigeria, either through its people, landscapes, culture, or traditions.
Speaking about the initiative, the Chief Customers Relations Officer and Ag. Chief Marketing Officer, Ugonwa Nwoye, said, “At MTN, we believe in the beauty of diversity and inclusion. These two sit at the heart of our identity and organisational culture.
Nigeria is a bigger picture of our culture. The nation is one of the most culturally varied countries, home to over 500 languages and over 300 ethnic groups. Nigeria’s rich cultural heritage, encompassing art, crafts, and traditions from the Nok civilization to the Benin Empire, has formed the country’s identity.”
“To change the narrative about our country and showcase its beauty to the world, we, as indigenes, must play our part. This is why we have launched a competition inviting Nigerians to participate in rewriting history. Let’s tell and share our stories about the lively markets in Lagos, the beautiful scenery in Calabar, or the customary celebrations in Kano. From our cuisine to our craft, to the diverse languages we speak, there is so much about our culture that we are yet to uncover. Let’s see Naija for the beauty that it truly is,” she added.
The campaign kicked off on World Tourism Day and will run for 3 months. With the launch of this initiative, MTN Nigeria demonstrates its commitment to empowering Nigerians, promoting local talent, and driving socio-economic growth.
