By MTN Nigeria has unveiled its forthcoming Communication Platform as a Service (CPaaS), a solution engineered to redefine how Nigerian enterprises connect with their customers.
Unlike traditional communication systems, MTN’s CPaaS is built for the realities of a mobile-first market, the platform unifies SMS, voice, WhatsApp, email, and more into a single, intuitive interface.
This approach is especially significant in Nigeria, with over 107 million internet users, 45.4% of the total population, according to Data Report. This figure underscores the necessity for businesses to meet customers where they are.
Giving a live demonstration of how CPaaS enables two-way, real-time conversations between brands and customers at the NextNow Business Forum, Head of Enterprise Segment at MTN Nigeria, Akinbulejo Onabolu said that “CPaaS gives enterprises the flexibility to interact with their customers on their preferred platforms; whether it’s chat, voice, or messaging, in a way that feels personal and immediate. We’re looking forward to the value this will unlock for businesses across industries once it launches.”
The platform’s support for rich media, instant analytics, and seamless integration with business workflows drew particular attention.
These features are designed to empower businesses with data-driven insights and the agility to personalise every interaction, whether it’s a service notification, marketing campaign, or customer support exchange.
Onabolu said: “CPaaS gives enterprises the flexibility to interact with their customers on their preferred platforms; whether We’re looking forward to the value this will unlock for businesses across industries once it launches.
The fireside chat added depth to the conversation, with Head of SME Segment at MTN Nigeria, Omowunmi Olatunbosun, and Stephen Agbi of Bayobab, highlighting how CPaaS bridges the gap between businesses and audiences. They emphasised that today’s consumers demand immediacy, relevance, and ease, qualities that CPaaS is built to deliver.
The stakes for digital transformation in Nigeria are high as reports indicated the country’s enterprise tech market is projected to reach $22 billion by 2027, reflecting a surge in demand for scalable, cloud-based solutions that drive efficiency and customer loyalty.
The CPAAS Acceleration Alliance have estimated that globally, the CPaaS market is expected to grow from $14.7 billion in 2025 to $72.4 billion by 2035, at a compound annual growth rate of 18.4%, a testament to the platform’s transformative potential.
META’s Korhan Yunak in a closing remark reinforced the strategic value of digital channels like WhatsApp, which are now indispensable for business communication and engagement at scale.
As MTN Nigeria prepares for the Q3 2025 launch, the anticipation is unmistakable. With its promise of flexibility, intelligence, and seamless integration, MTN’s CPaaS platform is set to become the backbone of next-generation business-customer engagement in Nigeria, enabling enterprises to not just communicate but to connect, adapt, and grow in a digital-first era.
