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9mobile Appoints New CEO for Retransformation Amid Tough Operational Climate

9mobile Appoints New CEO for Retransformation Amid Tough Operational Climate

 A new Chief Executive Officer has taken over the helms of affairs at their Emerging Markets Telecommunication Services Limited (EMTS), operating as 9mobile, to salvage what is left of the ailing company as it braces up to tackle the survival issues in the tough climate of the Nigerian economy.

The Board of Directors of the company yesterday announced seasoned telecoms expert and technology business leader and advisor; Mr Obafemi Banigbe as the Chief Executive Officer of the company.

He succeeds the outgoing CEO, Juergen Peschel, who will be retained as a Consultant to support the business transformation process initiated under his leadership. This transition is consistent with 9mobile’s tradition of business continuity to ease the start of the holistic business transformation for the company.

Banigbe possesses extensive experience at the C-suite level and brings a profound comprehension of the intricate African business landscape, emphasizing the critical translation of business objectives and commercial imperatives into comprehensive strategies that drive successful execution.

Banigbe commenced his career in the telecoms industry at Celtel now known as Airtel Nigeria as the Director of Operations, preceded by significant contributions at Ericsson across various roles within the Sub-Saharan Africa Market Unit, culminating in the esteemed role of Network Support Group Manager for Access and Transport Networks.

He was previously the Chief Operations Officer at Millicom Ghana, charting the operational strategy for the business in Ghana. His journey within the Millicom Group spans pivotal positions such as Interim CEO and earlier responsibilities as Chief Technical Officer for Millicom Ghana and Millicom International Cellular Tanzania.

Banigbe’s diverse international experience transverses countries such as the United States and several African countries.

He was previously the Managing Partner and Co-Founder at Silver Rock Technology Services Ghana, a strategic advisory firm specializing in the Telecom, Media, and Technology sectors. He also served as a Non-Executive Director at Amplitude Telecoms, a tower infrastructure provider in Nigeria.

As an Advisory Board member for Telecel Group, Banigbe played a pivotal role in guiding the group’s successful acquisition of Vodafone Ghana. He further enriches his advisory portfolio by contributing insights to Nsano Group, a leading Fintech platform operating across multiple African countries, and previously lent his expertise to the Kirusa group in New Jersey, USA, providing invaluable guidance on product development and market entry strategies.

Board of EMTS (9mobile) said, “We are excited about the possibilities that lie ahead and the positive impact that Obafemi will have on shaping the future of 9mobile. He brings along the vision, passion and years of experience from diverse environments, which will consolidate our priorities to provide superior customer experience and sustained network quality.

Obafemi is expected to work closely with the Board of Directors and all stakeholders to define credible and achievable long-term business plans, through the introduction of solutions to address the evolving needs of the Nigerian telecommunication market.”

“The Nigerian telecoms industry is characterized by strong competition, but it is also an industry that provides opportunities for different stakeholders. I am delighted to join the 9mobile family and I look forward to using my experience and unique value propositions to lead the company in the next exciting phase of its journey. The goal is to build on the existing foundation of the company to create value that will transform the Nigerian telecoms sector. Banigbe said.”

Banigbe holds a Bachelor of Engineering in Electrical and Computer Engineering from the Federal University of Technology Minna, Nigeria.

He augmented his expertise through the Ericsson Management Development Program, the Advanced Management Program at the London Business School, and culminated his academic journey with an MBA from Manchester Business School, U.K.

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