By The number of business rich communication services (RCS) messages will exceed 485 billion globally by 2030, from 125 billion in 2026; representing impressive growth of 286%.
The new research from Juniper Research identified that particularly in authentication use cases, businesses are increasingly expected to migrate from SMS to RCS, as this allows for improved verification and branding, without incurring additional costs.
The research recommends that communication service providers focus on easy to migrate traffic first, to introduce brands into the RCS ecosystem by providing easy to understand benefits, then upselling onto more beneficial use cases, such as conversational flows.
The report identified retail as being the largest single vertical for business RCS messages through the forecast period; accounting for over 30% of messages sent globally by 2030. However, this represents a decline from over 37% in 2026; reflecting that retail adopted RCS earlier than other verticals.
Indeed, healthcare and banking will grow by over 1,000% and 600% respectively by 2030, versus just over 200% for retail; showing how momentum is shifting.
Principal Analyst, Peter Boyland, commented: “Authentication is clearly a major use case within retail for secure customer authentication, but this is also a clear requirement for banks and healthcare providers. Particularly within banking, branding and personalisation is increasingly important to customer retention; making RCS the perfect fit.”
The new market research suite offers the most comprehensive assessment of the RCS for Business market to date; providing insightful market analysis and forecasts of over 160,000 datapoints, across 61 countries, over five years.
It includes a ‘Competitor Leaderboard’ and examination of future market opportunities. identified that particularly in authentication use cases, businesses are increasingly expected to migrate from SMS to RCS, as this allows for improved verification and branding, without incurring additional costs.
The research recommends that communication service providers focus on easy to migrate traffic first, to introduce brands into the RCS ecosystem by providing easy to understand benefits, then upselling onto more beneficial use cases, such as conversational flows.
The report identified retail as being the largest single vertical for business RCS messages through the forecast period; accounting for over 30% of messages sent globally by 2030. However, this represents a decline from over 37% in 2026; reflecting that retail adopted RCS earlier than other verticals.
Indeed, healthcare and banking will grow by over 1,000% and 600% respectively by 2030, versus just over 200% for retail; showing how momentum is shifting.
Principal Analyst, Peter Boyland, commented: “Authentication is clearly a major use case within retail for secure customer authentication, but this is also a clear requirement for banks and healthcare providers. Particularly within banking, branding and personalisation is increasingly important to customer retention; making RCS the perfect fit.”
The new market research suite offers the most comprehensive assessment of the RCS for Business market to date; providing insightful market analysis and forecasts of over 160,000 datapoints, across 61 countries, over five years. It includes a ‘Competitor Leaderboard’ and examination of future market opportunities.
