As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one […]
Read MoreGlobal Innovative Technology Brand TECNO, as the official sponsor of the Africa Cup in Côte d’Ivoire, organized a star-studded charity match on the second day of the opening ceremony. The game featured CAF General Secretary Véron Mosengo-Omba and famous football players, including Jay-Jay Okocha, El Hadji Diouf, Asamoah Gyan, Dennis Oliech, and Erick Otieno, who […]
Read MoreThe growing demand for immersive experiences is driving the evolution of advanced platforms and technologies. These innovations are set to transform how people engage with content and their environment, offering captivating virtual worlds and enhancing education, training, and various sectors like healthcare, consumer, retail, automotive, travel & tourism, and gaming, said GlobalData, a leading data […]
Read MoreOver the past six years, brands and companies worldwide have spent almost $760bn on video advertising. The amount of money spent on video ads per year has jumped nearly five times in this period, rising from $35.5bn in 2017 to $176.6bn last year. And while the global video ad spending is set to grow by […]
Read MoreMeta has assured of its commitment towards the creator ecosystem in Africa as it released its ‘2023 Africa Year in Review’ to showcase some of its significant investments and works across Sub-Saharan Africa in 2023. Captured in an infographic, it highlights Meta’s ongoing milestones and successes across the region while reinforcing its continued investment and commitment […]
Read MoreMTN Nigeria emerged as the winner of the Airship Altitude Awards recently held at the Mobile Leaders Forum in London. The company won the award for its mobile app, ‘myMTN NG,’ a free application designed to simplify the mobile experience of its subscribers. Airship, acknowledged as the leading mobile engagement platform for enterprise brands worldwide, […]
Read MoreThe concept of social media not only provides marketers with the opportunity to reach large audiences, but it also enables brands to interact with customers and drive user engagement on a level never seen before. Social media users, especially the younger ones, love this approach, which is why more and more use these platforms for […]
Read MoreAleph, an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide, is proud to announce its exclusive partnership with New York-based audio streaming platform Audiomack. This collaboration positions Aleph as Audiomack’s Authorized Sales Partner in Nigeria and Ghana, underlining Aleph’s commitment to enhancing its presence and […]
Read MoreThe Meta platform has been responsible for the rise of social media over the last two decades. Using data from Statista, Best Sports Betting Canada can reveal net income figures showing this continued rise in the technology industry. Meta posted record-breaking revenue numbers in Q3 2023, bringing in a total of $34.15 billion in revenue, representing a […]
Read MoreInstagram has come a long way since its early days. In just over a decade, it became the third-largest social media app globally and the most popular platform among social media users. But thanks to its massive user base, which continues surging, Instagram has also become the most popular social media platform marketers use outside […]
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