The concept of social media not only provides marketers with the opportunity to reach large audiences, but it also enables brands to interact with customers and drive user engagement on a level never seen before. Social media users, especially the younger ones, love this approach, which is why more and more use these platforms for […]
Read MoreAleph, an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide, is proud to announce its exclusive partnership with New York-based audio streaming platform Audiomack. This collaboration positions Aleph as Audiomack’s Authorized Sales Partner in Nigeria and Ghana, underlining Aleph’s commitment to enhancing its presence and […]
Read MoreThe Meta platform has been responsible for the rise of social media over the last two decades. Using data from Statista, Best Sports Betting Canada can reveal net income figures showing this continued rise in the technology industry. Meta posted record-breaking revenue numbers in Q3 2023, bringing in a total of $34.15 billion in revenue, representing a […]
Read MoreInstagram has come a long way since its early days. In just over a decade, it became the third-largest social media app globally and the most popular platform among social media users. But thanks to its massive user base, which continues surging, Instagram has also become the most popular social media platform marketers use outside […]
Read MoreA Nigeria tech company, iCELL with support from the National Information Technology Development Agency (NITDA), has developed a a messaging, gaming and lifestyle app, NIJA Chat to rival big brands in app chat in the likes of WhatsApp, Wechat and others. Director General of NITDA, Mr Kashifu Inuwa while unveiling the app in the Nigerian […]
Read MoreJUXTA, a global technology- and micro-convenience retail-company launched in August, has released further details highlighting how the brand’s autonomous Nomad micro-store provides the ideal technological solution to liberate operators from the overwhelming challenges imposed upon the convenience retail industry by the ongoing global labor shortage. Numerous reports have underscored the magnitude of the impact caused […]
Read MoreThe worldwide smartphone market continues to face decline, as shipments slowed in the third quarter of 2023 (3Q23). This is based on a preliminary smartphone shipment report conducted by research group Omdia, which reveals shipments totalled 301.6 million units in 3Q23 − a 0.7% decrease compared to 3Q22. The data is in line with that […]
Read MoreOver the past years, social media platforms have become one of the top choices for brands and companies to sell their products and services. Today, 75% of Gen Zers and almost half of Millennials make purchasing decisions influenced by social media ads, while nearly one-third of all social media users head to social platforms to […]
Read MoreThe MTN Group brand emerged the number one African brands despite African brands regressed 20% from a 10-year high of 17% to 14% share of the Top 100 most admired brands in Africa. However MTN dropped out of the Top 10, and all African brands lost ground, except Zambia’s Trade Kings, the highest African mover […]
Read MoreWith 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. According to data presented by OnlyAccounts.io, brands worldwide have spent a whopping $673bn on social media ads in the past five years, and […]
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