OTT Business Messaging to Increase by 265% Hitting $9.8b as WhatsApp Spearheads Growth with Two Billion Market Share
Global revenue from over the top (OTT) business messaging will increase from $3.6 billion in 2025 to $9.8 billion in 2029. This sizeable growth of 265% will be driven by WhatsApp’s transition to a per message pricing model. WhatsApp is the largest OTT messaging application in the world, with more than 2 billion users globally, […]
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