News

Truecaller Launches Industry First Declared Intent Media Solution

Truecaller, the world’s largest caller identification and communication platform, today announced the launch of Truecaller Pulse, a first-party, zero-party intent solution built into the Truecaller Ads ecosystem. This marks a fundamental shift from reverse-engineering behavior to leveraging direct consumer intelligence. Truecaller Pulse: a new category of consumer intelligence transforming real-time declared choice into activation-ready audiences […]

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Technology

NDPC, Others Mulls Fresh Strategy to Tackle Online Child Safety, Seeks Stakeholders Support

The Federal Ministry of Communications, Innovation and Digital Economy, in collaboration with the Nigeria Data Protection Commission (NDPC), convened a high-level stakeholder engagement on the protection of children online to discuss strategies for creating a safer digital environment for children in Nigeria. In his speech, the Minister of Communications, Innovation and Digital Economy, Dr ‘Bosun […]

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Technology

Meta Now Demands Subscription from Users of Facebook, Instagram & WhatsApp

Meta has unveiled subscription plans for Facebook, Instagram and WhatsApp. The Facebook Plus, Instagram Plus, and WhatsApp Plus plans are designed to provide subscribers with exclusive features and expanded AI capabilities. Paid users of both Instagram and Facebook are likely to get access to more Story Insights and profile customisation options. WhatsApp Plus could offer […]

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Technology

About 39% Nigerian Parents Want Under-16s Banned from Social Media as Gen Z Support Decreases by 41%

Following Australia’s first-of-its-kind ban on social media for under-16s, and with more than two dozen countries around the world proposing similar bans, new global research from Family First, a Varkey Foundation initiative, revealed that 39% of Nigerian parents support such measures. Data reveals similar results to their children, with just 36% of 9- to 18-year-olds backing […]

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News
  • February 26, 2026

Truecaller Unveils Strategic Reseller Partnership Deal with 365 Digital, Targets  Advertisers in South Africa, Kenya 

Truecaller, the global communications platform, today unveiled a strategic reseller partnership with 365 Digital, one of Africa’s foremost digital marketing and commerce media specialists, to strengthen its advertising and monetisation ecosystem across South Africa and Kenya. The collaboration marks a significant milestone in Truecaller’s Africa expansion strategy, reinforcing its direct sales footprint and long-term commitment […]

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Technology

Decades After, TikTok Dethrones YouTube in Daily Usage Time with 1.6 Billion Users

Nearly a decade after its launch, TikTok’s popularity shows no signs of slowing down, with the video-sharing platform posting impressive download and user figures year after year. In 2024, TikTok was the most downloaded app worldwide, with 773 million installs across iOS and Android, and the latest data show between 1.5 billion and 1.6 billion […]

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Business

Over 58 Million Social Media Content Deleted in 2024 by Platforms for Failing Compliance Code

Over fifty-eight million, nine hundred nine thousand, one hundred twelve social media content were taken down by several platform in 2024 for failing the compliance code. According the Code of Practice 2024 Compliance Report released by the National Information Technology Development Agency (NITDA), 13,597,057 social media accounts were closed and deactivated while 754,629 registered complaint […]

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Technology

Truecaller Crosses 100 million Monthly Active Users in Middle East and Africa

Truecaller, the global platform for verifying contacts and blocking unwanted communications, reached a significant milestone in August as the number of monthly active users (including both Android and iOS) crossed 100 million in the MEA-region, representing a 19% growth y-o-y. “With the Middle East and Africa experiencing significant growth in smartphone adoption and mobile data […]

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Group of university student friends sitting together using mobile phones to share content on social media
 Business

Mobile Data Consumption in Europe Spills Out-of-Control, Spending to Hit $671bn by 2029

The rise of digital platforms, IoT, and smartphones has fueled a sharp increase in mobile data spending. In 2025, end users worldwide are expected to spend a whopping $671 billion on mobile data, $30 billion more than last year, with huge regional differences. While Americans remain the biggest spenders, averaging $430 per user, 2.5 times […]

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Business

Quitting Nigeria Does Not Absolve Meta of Liability, Says Consumer Council

WhatsApp’s claim that it may be forced to exit Nigeria due to FCCPC’s recent order appears to be a calculated move aimed at inducing negative public reaction and potentially pressuring the FCCPC to reconsider its decision. According to the statement from the FCCPA, it investigated Meta Platforms and WhatsApp (jointly referred to as “Meta Parties”) […]

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