Business

Social Media Impersonation: Cyber-Crooks on Rampage in South Africa Hitting Top Govt Officials

The Department of Small Business Development (DSBD) has issued a warning to members of the public regarding a number of fake social media accounts which impersonate the minister of small business development, Stella Ndabeni-Abrahams. The warning comes as a response to the discovery of over 25 fake accounts on social media platform Facebook that use […]

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Business

Influencer Advertising Industry Continues Growing with Total Ad Spending Set to Hit $35bn in 2024

The influencer advertising industry is set to have another fantastic year after growing its revenue by 17% to over $30bn in 2023. While some consumers have started losing trust in influencers, the 2024 market projections prove a different story. According to data presented by OnlyAccounts.io, with brands and companies pouring billions into this type of advertising, […]

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Network

More Nigerians Still Prefer Use of SMS Against OTT Platforms as 2022 Total SMS Hits 25.9 Billion 

Despite the growing use of over-the-top (OTT) platforms across Nigeria’s tech space, most citizens still prefer the use of the traditional text messages platform to communicate, according to the 2022 Subscriber/Network Data Annual Report released by the Policy Competition and Economic Analysis Department of the Nigerian Communications Commission (NCC). The report, which was sighted by […]

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Business

Meta Assures of Desire for Creator Ecosystem, Unveils 2023 Key Milestones in Sub-Saharan Africa

 Meta has assured of its commitment towards the creator ecosystem in Africa as it released its ‘2023 Africa Year in Review’ to showcase some of its significant investments and works across Sub-Saharan Africa in 2023. Captured in an infographic, it highlights Meta’s ongoing milestones and successes across the region while reinforcing its continued investment and commitment […]

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Social Media

Less Developed Countries Lead in Use of Social Media for Brand Research

The concept of social media not only provides marketers with the opportunity to reach large audiences, but it also enables brands to interact with customers and drive user engagement on a level never seen before. Social media users, especially the younger ones, love this approach, which is why more and more use these platforms for […]

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Business

Meta Net Income Highest Ever in 13 Years at $11.5bn

The Meta platform has been responsible for the rise of social media over the last two decades. Using data from Statista, Best Sports Betting Canada can reveal net income figures showing this continued rise in the technology industry. Meta posted record-breaking revenue numbers in Q3 2023, bringing in a total of $34.15 billion in revenue, representing a […]

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BrandTech

Instagram Advertising Audience Hits 1.64 Billion, Beats TikTok by 420 Million

Instagram has come a long way since its early days. In just over a decade, it became the third-largest social media app globally and the most popular platform among social media users. But thanks to its massive user base, which continues surging, Instagram has also become the most popular social media platform marketers use outside […]

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News

Social Media Users Now 61% of World’s Population as Instagram Leads Growth Rate

Over the past five years, 1.8 billion people have started using social media, helping platforms like Facebook, Instagram, and TikTok reach more users than ever. Although the growth rates in the social media space have significantly slowed down compared to 2020 and 2021, the number of users continues to rise. According to data presented by OnlyAccounts.io, […]

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TechEntertainment

Traditional US Pay-TV Services Continue Decline as More Americans Embrace OTT

The US cable and satellite pay-TV services are set to face subscription declines in the coming years as their remaining viewers increasingly shift to over-the-top (OTT) streaming services. Complicating matters are the younger viewers who have never even subscribed to a traditional pay-TV service and likely never will. Those factors are leading to a dramatic […]

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Internet

Aged Internet Users Have 33% Lower Death Risk than Non-Users, Says Report

There are concerns that increased connectivity introduces health risks, from worsening mental health to physical harms like vision issues. However, the tide may be shifting with a new study revealing some unexpected health benefits of internet usage, especially for older adult populations. According to the data presented by the Atlas VPN team, internet users aged […]

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