Is SMS a dying service? With messaging apps like WhatsApp and Telegram becoming increasingly popular, SMS (or short message service) was predicted to be on the decline, but the opposite is true. A 2023 study found that businesses that text are 217% more successful, which is why Stefan van Jaarsveld, Cellfind’s product manager for messaging, believes SMS […]
Read MoreWith over 2.4 billion monthly active users and over half a billion people who use it daily, Instagram remains one of the largest social media platforms out there. And while Facebook and YouTube might still have higher user numbers, Instagram is far more popular than the two social media giants. According to data presented by OnlyAccounts.io, […]
Read MoreLast year, Internet users spent over 23 hours per month watching YouTube, nearly as much as TikTok, the absolute winner in this category. A huge chunk of this time was spent watching some of the most popular YouTube channels, which count hundreds of millions of subscribers and hundreds of billions of views. According to data […]
Read MoreFounder of social media platform, Facebook, Mr Mark Zuckerberg, has found a new passion that no one saw coming. The serial entrepreneur today posted on Facebook his latest passion, said he has started raising cattle at Ko’olau Ranch on Kauai, and that his goal is to create some of the highest quality beef in the […]
Read MoreThe Department of Small Business Development (DSBD) has issued a warning to members of the public regarding a number of fake social media accounts which impersonate the minister of small business development, Stella Ndabeni-Abrahams. The warning comes as a response to the discovery of over 25 fake accounts on social media platform Facebook that use […]
Read MoreThe influencer advertising industry is set to have another fantastic year after growing its revenue by 17% to over $30bn in 2023. While some consumers have started losing trust in influencers, the 2024 market projections prove a different story. According to data presented by OnlyAccounts.io, with brands and companies pouring billions into this type of advertising, […]
Read MoreDespite the growing use of over-the-top (OTT) platforms across Nigeria’s tech space, most citizens still prefer the use of the traditional text messages platform to communicate, according to the 2022 Subscriber/Network Data Annual Report released by the Policy Competition and Economic Analysis Department of the Nigerian Communications Commission (NCC). The report, which was sighted by […]
Read MoreMeta has assured of its commitment towards the creator ecosystem in Africa as it released its ‘2023 Africa Year in Review’ to showcase some of its significant investments and works across Sub-Saharan Africa in 2023. Captured in an infographic, it highlights Meta’s ongoing milestones and successes across the region while reinforcing its continued investment and commitment […]
Read MoreThe concept of social media not only provides marketers with the opportunity to reach large audiences, but it also enables brands to interact with customers and drive user engagement on a level never seen before. Social media users, especially the younger ones, love this approach, which is why more and more use these platforms for […]
Read MoreThe Meta platform has been responsible for the rise of social media over the last two decades. Using data from Statista, Best Sports Betting Canada can reveal net income figures showing this continued rise in the technology industry. Meta posted record-breaking revenue numbers in Q3 2023, bringing in a total of $34.15 billion in revenue, representing a […]
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