Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight. The rising popularity of influencers has boosted the total spending in this market to record highs. According to data presented by OnlyAccounts.io, brands have spent a whopping […]
Read MoreThe Nigerian Communications Commission (NCC) has warned the public about a fraudulent LinkedIn Account impersonating the person, and office of the Executive Vice Chairman (EVC), Prof. Umar Garba Danbatta. The account was obviously created by some unscrupulous and criminal elements with a view to defrauding unsuspecting members of the public and users of social media […]
Read MoreMeta the parent company of WhatsApp has introduced video messages after it brought in voice messages on WhatsApp to changed the way people communicate by providing a quick and secure way to share voice. “We’re excited to build on this feature with new instant video messages. Now you can record and share short personal videos […]
Read MoreFor years, social media companies have been offering free services, with billions of people using them in return for watching ads and providing some user data. But the global economic conditions and falling ad revenues have made even the largest social media giants shift their strategies, with many now offering subscriptions. According to data presented […]
Read MoreFinancial institutions have been mandated by the Central Bank of Nigeria (CBN) to obtain the social media handles of customers for the purpose of identification. It also asked financial institutions to obtain e-mail addresses, telephone numbers, and residential addresses, among other things, from customers. This is contained in the new CBN customer due diligence regulations […]
Read MoreNigerians are the most active users of social media globally, devoting almost four hours daily latest statistics presented by the Atlas VPN revealed. Despite only 14.3% of Nigeria’s population being active social media users, individuals in the country devote an average of 238 minutes (equivalent to 3 hours and 58 minutes) of their daily time […]
Read MoreWith 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. According to data presented by OnlyAccounts.io, brands worldwide have spent a whopping $673bn on social media ads in the past five years, and […]
Read MoreTwitter Inc Chief Executive, Elon Musk has revealed details about new features including adding calls and encrypted messaging coming to the social media platform. Last year, Musk flagged plans for “Twitter 2.0 The Everything App”, which he said would have features such as encrypted direct messages (DMs), longform tweets and payments. “Coming soon will be […]
Read MoreThe creator economy has seen impressive growth over the past years, with the entire market reaching $104.2bn value in 2022. The surging number of bloggers, social media influencers, podcasters, TikTokers, and YouTubers has been followed by the rise of content creator companies, helping them grow and monetize their audience. According to data presented by OnlyAccounts.io, […]
Read MoreSocial media marketers plan to double down on short-form video this year as one of the best ways to reach millions of people practically overnight. According to data presented by OnlyAccounts.io, one-third of social media marketers plan to invest in short-form video in 2023, more than in any other type of content saying that Instagram […]
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