Social Media

Brands Spent $673b on Social Media Ads in Five Years

With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. According to data presented by OnlyAccounts.io, brands worldwide have spent a whopping $673bn on social media ads in the past five years, and […]

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Social Media

Twitter to Introduce Audio & Video Calls, Encrypted Messages

Twitter Inc Chief Executive, Elon Musk has revealed details about new features including adding calls and encrypted messaging coming to the social media platform. Last year, Musk flagged plans for “Twitter 2.0 The Everything App”, which he said would have features such as encrypted direct messages (DMs), longform tweets and payments. “Coming soon will be […]

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Social Media

Content Creator Market Value Hits $104.2bn Jumping by 40% with TikTok & Youtube as Money Machine

The creator economy has seen impressive growth over the past years, with the entire market reaching $104.2bn value in 2022. The surging number of bloggers, social media influencers, podcasters, TikTokers, and YouTubers has been followed by the rise of content creator companies, helping them grow and monetize their audience. According to data presented by OnlyAccounts.io, […]

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Social Media

One-Third of Social Media Marketers Plan Short-Form Video Investment in 2023

Social media marketers plan to double down on short-form video this year as one of the best ways to reach millions of people practically overnight. According to data presented by OnlyAccounts.io, one-third of social media marketers plan to invest in short-form video in 2023, more than in any other type of content saying that Instagram […]

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News

Dating Services Industry to Hit 600 Million Users with Expected Revenue at $8.1bn by 2024

The dating services industry has seen impressive growth over the past few years, mostly to the rise of dating apps and websites. The entire market will continue growing in the years ahead, driven by technological advancements and changing attitudes toward online dating. According to data presented by OnlyAccounts.io, the global dating services industry is expected […]

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Social Media

NCC Disowns Fake LinkedIn Account Link to Executive Vice Chairman

The Nigerian Communications Commission (NCC) has been made aware of a fake LinkedIn account that is being attributed to our Executive Vice Chairman and Chief Executive Officer, Prof Umar Garba Danbatta. The Commission in a statement said the LinkedIn account is fake and has no affiliation with the NCC or Danbatta and, urged the public […]

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Social Media

Twitter,Facebook Prime Target by Govts for Fuelling of Protest & Conflicts

Data presented by the Atlas VPN team,has revealed that Twitter and Facebook, two highly influential social media platforms, have been targeted by governments worldwide for their role in facilitating communication and mobilisation. Protests and active conflicts were the primary triggers of the internet shutdowns. The data is based on the Access Now and #KeepItOn coalition […]

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Social Media

WhatsApp Unveils New Features for Sharing Status on Facebook

Status, a popular way to share updates with friends and close contacts on WhatsApp has just been enabled with additional features to be shared on Facebook. Recalled that they disappear in 24 hours and may include photos, videos, GIFs, text, and more. A lot of WhatsApp users love the existing option to post their Status […]

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Social Media

NCC Reacts to Stakeholders’ Call for Social Media Control as Civil Societies Seek Intervention

The Nigerian Communications Commission (NCC) has said it is not the regulator of the contents of the social media networks that many stakeholders have complained about. The Commission reacted to calls when the National Civil Society Council of Nigeria (NCSCN), led by its Executive Secretary, Blessing Akinsolotu, sought the intervention of the Commission on the […]

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News

WhatsApp Ranked World’s Favorite Social Media Platform with Two Billion Active Users Beating Facebook, Instagram & TikTok

While WhatsApp may differ in certain aspects from other social media platforms like Facebook, Twitter, or Instagram, the cross-platform has more than two billion monthly active users worldwide and ranks high among social media users. According to data presented by SportsLens.com, WhatsApp is the favorite platform among social media users, ahead of Facebook, Instagram, and […]

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