Over the past six years, brands and companies worldwide have spent almost $760bn on video advertising. The amount of money spent on video ads per year has jumped nearly five times in this period, rising from $35.5bn in 2017 to $176.6bn last year. And while the global video ad spending is set to grow by […]
Read MoreThe influencer advertising industry is set to have another fantastic year after growing its revenue by 17% to over $30bn in 2023. While some consumers have started losing trust in influencers, the 2024 market projections prove a different story. According to data presented by OnlyAccounts.io, with brands and companies pouring billions into this type of advertising, […]
Read MoreAfter raising more than $4bn in funding rounds throughout 2021 and 2022, content creator companies find it much harder to get fresh capital these days. Although brands and companies still spend billions of dollars on creator marketing, investors` interest in the companies working in this industry is far from where it used to be. According […]
Read MoreGoogle unveiled the findings of its 2023 Year in Search for Nigeria, showcasing the most popular searches, notable individuals, actors, musicians, topics, questions, and other subjects that captured Nigerians’ attention throughout the year. Google’s Year in Search is an annual analysis that reveals the top trending lists and also spotlights what the world searches to see, […]
Read MoreSpotify has today unveiled this year’s edition of Wrapped, its highly anticipated annual recap of listeners’ musical journeys. This immersive experience provides users with a comprehensive overview of their year in music, allowing them to reflect on their preferences and discover hidden gems. This year’s Wrapped showcases the remarkable diversity of music and the passionate […]
Read MoreThe US cable and satellite pay-TV services are set to face subscription declines in the coming years as their remaining viewers increasingly shift to over-the-top (OTT) streaming services. Complicating matters are the younger viewers who have never even subscribed to a traditional pay-TV service and likely never will. Those factors are leading to a dramatic […]
Read MoreJustice James Omotosho of the Federal High Court Abuja has dismissed the National Broadcasting Commission (NBC)’s motion seeking an order setting aside its judgement restraining the commission from imposing fines on broadcast stations in the country. Delivering Judgement, Justice Omotosho dismissed all the grounds put forward by the NBC, describing same as an afterthought. Justice […]
Read MoreAlthough Facebook and TikTok convincingly lead in the number of users, Instagram, the third-largest platform in the social media space, is the favorite among social media users. According to data presented by OnlyAccounts.io, almost 16% of social media users named Instagram as their number-one social media platform, 2% more than Facebook, and double the share […]
Read MoreMuse Wearables, an Indian tech startup founded by graduates of IIT Madras and NIT Warangal, is poised to revolutionize the wearable technology industry with the global launch of ‘Ring One.’ Ring One was launched on Indiegogo on September 26th and set a world record by reaching its goal of raising $1 million USD within 4 […]
Read MoreOpera, the company behind the popular data-saving Opera Mini browser – is back again with “Shake and Win.” Kicking off in Kenya, Nigeria, and South Africa on the 1st of November, the campaign will run for 4 weeks and feature over 100,000 prizes, including cash vouchers, data bundles, and phones. The more you browse, the more […]
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