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Creative Industry, Politics & Personalities Top Google Nigeria Search 2023

Creative Industry, Politics & Personalities Top Google Nigeria Search 2023

Google unveiled the findings of its 2023 Year in Search for Nigeria, showcasing the most popular searches, notable individuals, actors, musicians, topics, questions, and other subjects that captured Nigerians’ attention throughout the year. Google’s Year in Search is an annual analysis that reveals the top trending lists and also spotlights what the world searches to see, learn, and do.

In Nigeria, this year’s results show a heightened interest in lifestyle, local politics, and notable personalities such as Moyo Lawal, Peter Obi and Oladipupo Oladimeji, aka Oladips, who topped the trending people’s list for 2023.

Significantly moving up to first place in 2023’s top trending musicians category is Asake, followed closely by singer Khaid and rapper Shallipopi, with Asake’s song “Lonely at the top” also topping the search list of trending songs. Nigerians were evidently interested in entertainment this year as can be reflected in the search for  “Gangs of Lagos”, “Shanty town,” and “Soso lyrics”, all of which topped the movies, video series and lyrics categories respectively.

Singer Mohbad. Yoruba actor Murphy Alabi and actor and film producer Saint Obi, all of whom passed this year, topped the search list for loss, with Mohbad also topping the category for the most searched Nigerian news topic in 2023.

Other top-searched questions like “Who is the winner of the 2023 presidential election?”, “What is fuel subsidy?”showed how concerned Nigerians were with the political and economic affairs of the country and how Google Search was used to learn more about their interests in 2023. You can see the full trends 2023 list for Nigeria here and also explore the global trends list  here.

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