Technology Mirror
Infinite Reality and Vodafone to Unveil Automotive Onboarding Service Featuring Generative AI and VR at MWC 2024

Infinite Reality and Vodafone to Unveil Automotive Onboarding Service Featuring Generative AI and VR at MWC 2024

Infinite Reality (iR), a global leader in artificial intelligence innovations and immersive virtual experiences, together with telecommunication giant Vodafone, has announced the unveiling of an innovative automotive original equipment manufacturer (OEM) onboarding service at Mobile World Congress 2024 in Barcelona. This pioneering product, set to redefine automotive retail and customer onboarding, will be showcased in a state-of-the-art mixed reality experience, demonstrating the advanced capabilities of Vodafone’s Pairpoint technology.

AI-Onboard utilizes the latest in generative AI, coupled with augmented reality (AR) and virtual reality (VR), to offer an immersive and interactive experience that showcases the future of customer engagement and retail. This initiative serves as a powerful example of how Infinite Reality is reshaping customer engagement through cutting edge, immersive solutions.

“We are thrilled to continue our partnership with Vodafone with the introduction of this next-generation service offering for the ​​automotive industry at this year’s Mobile World Congress,” stated John Acunto, CEO of Infinite Reality. “This launch is not just about showcasing a new product but also demonstrating the immense impact of AI immersive experiences in transforming the buying and selling of products and services. Pairpoint Technology plays a crucial role in bringing this vision to life, offering a glimpse into the future of interactive and immersive retail. An additional and valuable benefit is the power of the data that Vodafone will now have ownership and access to. This will drive and inform future decisions and enhance user experiences for follow-on engagements.”

“This is a tremendous opportunity to bring immersive consumer experiences to one of the largest markets in the world. It is a significant change in how consumers can make customized purchase decisions, with both brands and consumers benefitting,” remarked Tom Bushey, CEO of Newbury Street Acquisition Corp (Nasdaq: NBST), SPAC partner to Infinite Reality.

“In-car payments are forecast to be a $580 billion opportunity by 2030 and the sales and onboarding touch points will be key for automotive manufacturers to build a relationship with the customer through the lifecycle of car ownership. AI promises to be a key factor in placing the car at the center of retail experiences, as well as powering retail engagement where the car pays on behalf of the customer.

“The VR and AI solutions create an environment where customers can experience the vehicle and optional extras, as well as select and pay for them before they physically collect the car from the showroom. The Pairpoint platform builds on Vodafone’s 40m SIM footprint in connected cars by providing a vehicle digital identity passport and wallet that is set up during car onboarding and can be used for retail pay by car services,” commented David Palmer, Chief Product Officer, Pairpoint by Vodafone.

This extension of Infinite Reality and Vodafone’s partnership, highlights their collective commitment to innovation and bringing forward customer-centric solutions. Building from their collaborative success at the 2023 London Tech Week, the Mobile World Congress 2024 showcase promises to be a landmark event, illustrating the transformative impact of advanced AI-driven immersive experiences with Pairpoint Technology in the retail sector.




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