A team of technocrats have been lined-up to tutor entrepreneurs at the first edition of the one week-long digital marketing bootcamp by Lagos-based communication and events consultancy, AT3 Resources to mark its fifth year of providing strategic public relations, events and media interventions to corporates, individuals and brands in Nigeria and across Africa.
Among the notable technocrats are: Asue Ighodalo, Founding Partner, Banwo & Ighodalo; Austin Okere, Founder, CWG Plc; Dr. Biodun Shobanjo, Chairman, Troyka Holdings Limited; Dimeji Salaudeen, Partner, KPMG; Folake Soetan, CEO, Ikeja Electric; Ibukun Awosika, Founder/CEO, The Chair Centre Group.
Also in the line-up are: Osayi Alile, CEO, ACT Foundation; Steve Babaeko, CEO/Chief Creative Officer X3M Ideas, President, AAAN; Tara Fela-Durotoye, CEO, House of Tara International and Aishah Ahmad, Deputy Governor, Central Bank of Nigeria.
In a statement, Founder and Chief Executive Officer, AT3 Resources, Tosin Adefeko said, the bootcamp, which has as its theme: ‘Leveraging Possibilities for SMEs in The Digital Age’, empower SMEs to seize the growth opportunities presented by the digital era.
According to her, participants will be armed with the best digital marketing tools, tips, trends, tactics and strategies from leading industry experts that will support them in their quest to actualise their full potential as well as shape how they connect with their target audiences.
Adefeko said, “In the course of our journey, we frequently encounter small medium businesses who desire communications interventions but do not have the requisite knowledge or resources to support their growth. In commemoration of our milestone 5th anniversary, we decided to lend our support to the growth of small businesses in tune with our belief that SMEs are the lifeblood of our economy.
She disclosed that the bootcamp will be facilitated by a blend of digital marketing and communications experts such as Nkiru Olumide-Ojo, Founder, The Lighthouse Network; Frankline Ozekhome, Pop Culture Strategist; Rufai Oseni, Global Speaker & Development Expert; Ugochukwu Obi-Chukwu, Founder, Nairametrics and Oluwasola Obagbemi, Corporate Communications Manager, Anglophone West Africa, Meta,
The digital marketing bootcamp will enable SMEs to take advantage of growth prospects in the digital media era. The bootcamp will include a deep dive into areas like, online reputation management, communications strategy, digital marketing, brand & visuals, and the ‘Always on’ Entrepreneur.