By Tech entrepreneur and Chairman of Zinox Group, Dr. Leo Stan Ekeh has introduced a new narrative into the business of brand positioning describing the phenomenon as “Last Mile Takeover”.
Ekeh who spoke an industry gathering hosted by Nigeria’s pioneering Hit Music and Commerce Station, Konga 103.7FM further described the term as the critical differentiator for business success in Nigeria’s evolving commercial landscape.
While making a case for revolutionizing how brands connect with consumers, he stated that the final point of contact between brands and consumers represents the most valuable real estate in modern commerce.
Ekeh charged entrepreneurs who are serious about growth to focus on that last engagement point, as the critical pivot saying, “where trust is built, loyalty is secured, and value is delivered.”
He noted that the media is the strongest link between brand and consumers stressing that his vision for deeper, more meaningful brand-consumer relationships is what gave birth to KongaFM.
The serial techpreneur further said that Konga 103.7FM is the latest addition to the Konga Group driven by cutting-edge technology and artificial intelligence.
Earlier in her welcome address, Ifeoma Ajumobi, Head of KongaFM, described the station’s unique architecture as a robust platform designed with robust support frameworks for brands and businesses, while delivering premium entertainment.
According to her, since its launch in January 2025, the station has experienced remarkable growth, steadily expanding its fanbase and establishing itself as a powerful medium for consumer engagement.
In her remark, Peggy Abengowe, Marketing Manager, Checkers Custard Africa, applauded the station’s impact on distribution and visibility, while Oge Maduagwu of Samsung Electronics West Africa praised its innovative blend of commerce and technology.
Rachael Okeke, Marketing Executive, Emzor Pharmaceuticals, in her words, described the establishment of KongaFM as a “win-win for brands and consumers”.
The event concluded with a unified call to action for businesses to leverage the unique opportunities offered by KongaFM, with Leo Stan reinforcing the importance of boldness in business.
The initiative garnered significant praise from brand representatives across various sectors, including those from Samsung, Nivea, Checkers Custard, Kenya Airways, Emzor Pharmaceuticals, Xiaomi, and LG, who frequently referred to KongaFM as a game-changing platform.
Their positive feedback underscored the station’s emerging role as a critical tool for brand communication, particularly in terms of boosting FMCG visibility and fostering direct connections with consumers.
Konga 103.7 FM is Nigeria’s first hit music and commerce radio station, designed to connect brands with consumers through music, storytelling, and targeted promotions. A brainchild of the Zinox Group and Konga, KongaFM is redefining the role of radio in Nigeria’s digital commerce era.
The event, themed “Consumer Last Mile Takeover – The New Key”, brought together entrepreneurs, marketing executives and brand managers from leading corporations to explore innovative approaches to consumer engagement.
