By It was an amazing sight to behold over the weekend, as young Nigerian crowded the Lagos Product Expo of global direct-selling company QNET seeking for opportunity to be engaged in direct marketing business which the company is offering.
Earlier, the company had held a workshop for the media where the company unveiled what it had store for Nigerians at the Expo following a successful hosting of the Abuja version.
The Lagos Expo brought thousands of Nigerians to explore not just opportunities in direct marketing but to experience the firm’s portfolio of digital learning platforms and wellness technologies.
The two-day exhibition, attracted about 5,000 visitors on the first day, with another 3,000 expected on the second day-bringing total attendance to roughly 8,000 participants.
Addressing the media at the Expo, Regional Strategy and Marketing Manager for Sub-Saharan Africa, Berni Gaksch, stated that the company’s flagship e-learning platform, QLEARN, is a response to the growing entrepreneurial ambitions of young Africans, particularly Gen Z.
According to him, many young people aspire to start businesses but often lack foundational business knowledge or the confidence required to pitch ideas, speak publicly or network effectively.
“Between ages 18 and 20, most people have no real business sense. They want money, but they don’t know how to get it. With QLEARN, we wanted to give them that business foundation-whether they studied science, engineering or something else entirely.”
He explained that the platform offers courses in presentation skills, writing for digital communication, business management, and sales planning adding that it features the Certified Network Marketer Plus programme developed in the United States to educate QNET distributors on the broader direct-selling industry.
Gaksch added that QNET sources additional content from institutions in the UK and elsewhere to ensure learners receive globally aligned training. While many young users see QLEARN as their entry point into entrepreneurship, he emphasized that success ultimately depends on personal effort.
On QNET’s affiliation with a Malaysian university owned by its parent company, QI Group, he stated the institution, which offers programmes in medicine, business and economics, operates independently of QNET and does not admit students through the company.
“You apply by yourself, just as you would with any other university,” he said.
The QNET Chief revealed that there are Nigerian and Ghanaian students currently enrolled at the institution saying that .
While taking visitors around, Gaksch explained that QNET the air purification system uses a layered filtration process that includes a pre-filter and an electrostatic component that “zaps” contaminants. Although not 100% foolproof.
The company also presented its designed to remove chlorine, rust, chemicals and other impurities.
Speaking further on the QNET HomePure Nova water filtration solutions Gaksch explained that while chlorine is essential for public sanitation, it can dry out the skin and hair.
“With our shower filter, the chlorine is removed before it hits your body,” he said, stressing that users can opt for vitamin C-infused cartridges that provide aromatherapy and enhanced skin hydration.
But he warned that boiling water does not eliminate all harmful chemicals and removes essential minerals, describing filtered water as a healthier alternative.
The Lagos Product Expo offered Lagosian the opportunity to explore a QNET products while making for the company’s officials to deepen engagement with Nigerian consumers.
