Operators to Lose $3bn in SMS Business Messaging Revenue to OTT Messaging Channels Over Next Five Years
The OTT business messaging traffic will reach 375 billion messages in 2028; rising from 100 billion messages in 2023. According to latest report Juniper Research, diminishing quality of SMS networks will drive enterprises using mobile business messaging to explore alternative channels, including OTT messaging apps. As a result, operators are expected to lose over $3 […]
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