TECNO Mobile is renovating 100 football fields across Africa over the next five years. The project, aimed at enhancing community infrastructure and promoting the beautiful game, reflects TECNO’s commitment to the spirit of football. The brand’s dedication to the sport is evident with its recent sponsorship at the just-concluded AFCON 2023, where the brand left […]
Read MoreDigital Operator Digicel has gone live with the BroadForward Diameter Routing Agent (DRA). The BroadForward DRA has replaced the legacy DRA systems while the BroadForward STP earlier replaced the IP Transfer Point (ITP) systems that were in use at 26 of Digicel’s markets in the Caribbean and Central America. At the heart of the Digicel network, the BroadForward DRA provides intelligent […]
Read MoreBrands and companies worldwide have spent more than $2.66 trillion on digital advertising in the past five years, and 25% of that value, or roughly $670 billion, went on video ads. Although the annual amount spent on video ads has more than doubled in this period, the revenue growth has significantly slowed down. According to […]
Read MoreAs the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one […]
Read MoreGlobal Innovative Technology Brand TECNO, as the official sponsor of the Africa Cup in Côte d’Ivoire, organized a star-studded charity match on the second day of the opening ceremony. The game featured CAF General Secretary Véron Mosengo-Omba and famous football players, including Jay-Jay Okocha, El Hadji Diouf, Asamoah Gyan, Dennis Oliech, and Erick Otieno, who […]
Read MoreThe growing demand for immersive experiences is driving the evolution of advanced platforms and technologies. These innovations are set to transform how people engage with content and their environment, offering captivating virtual worlds and enhancing education, training, and various sectors like healthcare, consumer, retail, automotive, travel & tourism, and gaming, said GlobalData, a leading data […]
Read MoreOver the past six years, brands and companies worldwide have spent almost $760bn on video advertising. The amount of money spent on video ads per year has jumped nearly five times in this period, rising from $35.5bn in 2017 to $176.6bn last year. And while the global video ad spending is set to grow by […]
Read MoreMeta has assured of its commitment towards the creator ecosystem in Africa as it released its ‘2023 Africa Year in Review’ to showcase some of its significant investments and works across Sub-Saharan Africa in 2023. Captured in an infographic, it highlights Meta’s ongoing milestones and successes across the region while reinforcing its continued investment and commitment […]
Read MoreMTN Nigeria emerged as the winner of the Airship Altitude Awards recently held at the Mobile Leaders Forum in London. The company won the award for its mobile app, ‘myMTN NG,’ a free application designed to simplify the mobile experience of its subscribers. Airship, acknowledged as the leading mobile engagement platform for enterprise brands worldwide, […]
Read MoreThe concept of social media not only provides marketers with the opportunity to reach large audiences, but it also enables brands to interact with customers and drive user engagement on a level never seen before. Social media users, especially the younger ones, love this approach, which is why more and more use these platforms for […]
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