OTT Messaging Apps to Drive Shift in Enterprise Communication as Users Exceed Five Billion by 2028
About 5.2 billion people globally will use over-the-top (OTT) messaging apps by 2028; representing over half the global population. This marks a 16% increase from 4.4 billion in 2025; driven by rising smartphone adoption and improved network infrastructure across emerging markets. The growing reach of OTT messaging will significantly influence enterprises’ business messaging strategies, as […]
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