Instagram has come a long way since its early days. In just over a decade, it became the third-largest social media app globally and the most popular platform among social media users. But thanks to its massive user base, which continues surging, Instagram has also become the most popular social media platform marketers use outside […]
Read MoreOver the past five years, 1.8 billion people have started using social media, helping platforms like Facebook, Instagram, and TikTok reach more users than ever. Although the growth rates in the social media space have significantly slowed down compared to 2020 and 2021, the number of users continues to rise. According to data presented by OnlyAccounts.io, […]
Read MoreThe US cable and satellite pay-TV services are set to face subscription declines in the coming years as their remaining viewers increasingly shift to over-the-top (OTT) streaming services. Complicating matters are the younger viewers who have never even subscribed to a traditional pay-TV service and likely never will. Those factors are leading to a dramatic […]
Read MoreThere are concerns that increased connectivity introduces health risks, from worsening mental health to physical harms like vision issues. However, the tide may be shifting with a new study revealing some unexpected health benefits of internet usage, especially for older adult populations. According to the data presented by the Atlas VPN team, internet users aged […]
Read MoreStatistics show Nigerians spend the most time on social media platforms, or an average of three hours and 49 minutes daily. Over the past year, more than 215 million people have joined the social media space, pushing the total number of users to a whopping 4.95 billion, or 61% of the global population. And while […]
Read MoreA Nigeria tech company, iCELL with support from the National Information Technology Development Agency (NITDA), has developed a a messaging, gaming and lifestyle app, NIJA Chat to rival big brands in app chat in the likes of WhatsApp, Wechat and others. Director General of NITDA, Mr Kashifu Inuwa while unveiling the app in the Nigerian […]
Read MoreAlthough Facebook and TikTok convincingly lead in the number of users, Instagram, the third-largest platform in the social media space, is the favorite among social media users. According to data presented by OnlyAccounts.io, almost 16% of social media users named Instagram as their number-one social media platform, 2% more than Facebook, and double the share […]
Read MoreSix years after its launch, TikTok continues ruling the social media space. The popular video-sharing app is on track to hit a new record number of downloads, while its global user base swelled to a whopping 1.9 billion. With millions of people joining TikTok space each year, it`s no wonder marketers are willing to dig […]
Read MoreOver the past years, social media platforms have become one of the top choices for brands and companies to sell their products and services. Today, 75% of Gen Zers and almost half of Millennials make purchasing decisions influenced by social media ads, while nearly one-third of all social media users head to social platforms to […]
Read MoreFacebook parent company Meta has seen a 24% decline in its headcount after announcing job cuts earlier this year. This emerged when the social media company announced its financial results for the third quarter of 2023. In March, Meta announced a second round of job cuts, reducing its workforce by 10 000 employees. This, after in November, […]
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