Statistics show Nigerians spend the most time on social media platforms, or an average of three hours and 49 minutes daily. Over the past year, more than 215 million people have joined the social media space, pushing the total number of users to a whopping 4.95 billion, or 61% of the global population. And while […]
Read MoreA Nigeria tech company, iCELL with support from the National Information Technology Development Agency (NITDA), has developed a a messaging, gaming and lifestyle app, NIJA Chat to rival big brands in app chat in the likes of WhatsApp, Wechat and others. Director General of NITDA, Mr Kashifu Inuwa while unveiling the app in the Nigerian […]
Read MoreAlthough Facebook and TikTok convincingly lead in the number of users, Instagram, the third-largest platform in the social media space, is the favorite among social media users. According to data presented by OnlyAccounts.io, almost 16% of social media users named Instagram as their number-one social media platform, 2% more than Facebook, and double the share […]
Read MoreSix years after its launch, TikTok continues ruling the social media space. The popular video-sharing app is on track to hit a new record number of downloads, while its global user base swelled to a whopping 1.9 billion. With millions of people joining TikTok space each year, it`s no wonder marketers are willing to dig […]
Read MoreOver the past years, social media platforms have become one of the top choices for brands and companies to sell their products and services. Today, 75% of Gen Zers and almost half of Millennials make purchasing decisions influenced by social media ads, while nearly one-third of all social media users head to social platforms to […]
Read MoreFacebook parent company Meta has seen a 24% decline in its headcount after announcing job cuts earlier this year. This emerged when the social media company announced its financial results for the third quarter of 2023. In March, Meta announced a second round of job cuts, reducing its workforce by 10 000 employees. This, after in November, […]
Read MoreSocial media platform X, formerly Twitter, has taken action to remove accounts belonging to Palestinian Islamic group Hamas after its attack on Israel on Saturday morning. This, after Thierry Breton, European Commissioner for the internal market, had given Elon Musk, who owns X, 24 hours to tackle disinformation regarding the conflict. On Saturday, Hamas made […]
Read MoreTikTok continues to enthrall the social media landscape, cementing its position among innovative platforms in the field. This strong foundation has enabled the short video-sharing app to register resurgent downloads, aiming to exceed the levels seen during the pandemic. As per data acquired and calculated by Finbold, TikTok’s global quarterly downloads for Q2 2023 reached […]
Read MoreAs a key part of the social media experience, photo and video sharing has evolved over the past years. Today, photo and video apps have more users than ever, thanks to hundreds of millions of people willing to spend money on brushing up their digital presence and creating nice pictures. According to data presented by […]
Read MoreAlthough the social media landscape is constantly changing and evolving, with new players fighting for attention from audiences and marketers, no platform stands close to Facebook when it comes to social media advertising. The social media giant, which has an active user base of close to 2.9 billion, remains the most important platform among marketers […]
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