News

Traditional US Pay-TV Services Continue Decline as More Americans Embrace OTT

The US cable and satellite pay-TV services are set to face subscription declines in the coming years as their remaining viewers increasingly shift to over-the-top (OTT) streaming services. Complicating matters are the younger viewers who have never even subscribed to a traditional pay-TV service and likely never will. Those factors are leading to a dramatic […]

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News

Aged Internet Users Have 33% Lower Death Risk than Non-Users, Says Report

There are concerns that increased connectivity introduces health risks, from worsening mental health to physical harms like vision issues. However, the tide may be shifting with a new study revealing some unexpected health benefits of internet usage, especially for older adult populations. According to the data presented by the Atlas VPN team, internet users aged […]

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News

Nigerians Spend More Time on Social Media than Japanese 

Statistics show Nigerians spend the most time on social media platforms, or an average of three hours and 49 minutes daily. Over the past year, more than 215 million people have joined the social media space, pushing the total number of users to a whopping 4.95 billion, or 61% of the global population. And while […]

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BrandTech

Nigerian Develops Messaging App to Rival Leading Tech-Brands in Gaming & Lifestyle

A Nigeria tech company, iCELL with support from the National Information Technology Development Agency (NITDA), has developed a a messaging, gaming and lifestyle app, NIJA Chat to rival big brands in app chat in the likes of WhatsApp, Wechat and others. Director General of NITDA, Mr Kashifu Inuwa while unveiling the app in the Nigerian […]

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TechEntertainment

Instagram Leads as Favorite Platform for Social Media Users Beating Facebook and TikTok

Although Facebook and TikTok convincingly lead in the number of users, Instagram, the third-largest platform in the social media space, is the favorite among social media users. According to data presented by OnlyAccounts.io, almost 16% of social media users named Instagram as their number-one social media platform, 2% more than Facebook, and double the share […]

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News

US TikTok Advertising Audience Hits 23% in Six Months

Six years after its launch, TikTok continues ruling the social media space. The popular video-sharing app is on track to hit a new record number of downloads, while its global user base swelled to a whopping 1.9 billion. With millions of people joining TikTok space each year, it`s no wonder marketers are willing to dig […]

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E-Commerce

Facebook Most Popular Social Media Platform for Buying Products Tops Others with 53% Market Share

Over the past years, social media platforms have become one of the top choices for brands and companies to sell their products and services. Today, 75% of Gen Zers and almost half of Millennials make purchasing decisions influenced by social media ads, while nearly one-third of all social media users head to social platforms to […]

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Social Media

Meta Flush-out of Redundant Staff Slashes Workforce by 24%

Facebook parent company Meta has seen a 24% decline in its headcount after announcing job cuts earlier this year. This emerged when the social media company announced its financial results for the third quarter of 2023. In March, Meta announced a second round of job cuts, reducing its workforce by 10 000 employees. This, after in November, […]

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News

X Obeys EU’s 24hr Ultimatum to Delete Hamas-Affiliated Accounts

Social media platform X, formerly Twitter, has taken action to remove accounts belonging to Palestinian Islamic group Hamas after its attack on Israel on Saturday morning. This, after Thierry Breton, European Commissioner for the internal market, had given Elon Musk, who owns X, 24 hours to tackle disinformation regarding the conflict. On Saturday, Hamas made […]

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Business

Global TikTok Downloads Hit 2.7 Million Daily

TikTok continues to enthrall the social media landscape, cementing its position among innovative platforms in the field. This strong foundation has enabled the short video-sharing app to register resurgent downloads, aiming to exceed the levels seen during the pandemic. As per data acquired and calculated by Finbold, TikTok’s global quarterly downloads for Q2 2023 reached […]

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